No. 02 — Beauty / Hospitality
MajaSalon & Spa
Maja already had an identity people recognized. The website needed to show a new client what the Las Vegas salon was like and give them an easy way to book.
The old website.
The old homepage opened with a watercolor illustration and a large script logo. You couldn’t see the salon on that first screen, and there was no booking button there. Those were the two things we wanted a new client to find first.
The salon became the homepage.
We kept Maja’s identity and used a photo of the salon to open the redesigned homepage. The script logo is still there, on the teal wall in the photo. You get a sense of the place before your first visit.
Booking in plain sight.
In the delivered design, Book Appointment appears in the top menu. The homepage also lets you explore the services first. Someone ready to book can do that, and someone still choosing has somewhere useful to go.
- Main buttonBook Appointment
- Second buttonExplore Services
- Top menuBook Appointment on every page
Give the photosroom to work.
The photos could show more about the salon than another graphic could. We simplified the type and removed distractions around the images and booking button.
- Real photography
- The salon itself is the pitch, so we used photos of the real space.
- Easier to follow
- The delivered homepage introduces the salon, then gives visitors a choice between booking and exploring services.
- Booking in reach
- The delivered design placed Book Appointment in the top menu.
- On a phone
- We designed for the phone first, then worked up to the desktop layout.
Same Maja, with abetter first impression.
There was no reason to replace the name or logo. We kept them and concentrated on what the website was missing: a view of the salon and a booking option people could find.
If you like your identity but the website no longer does it justice, the same approach may make sense. We’d look at what to keep before suggesting what to change.
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