The booth is finished. The show hasn’t started.
Most of what a trade show booth accomplishes is decided before the doors open. What the weeks before the show are actually for.
Insights
Notes fromthe studio.
Essays with opinions, published when there’s something to say.
How to tell your business has outgrown its website.
Websites don’t break. They fall behind, quietly, and the signs show up in your own behavior before they show up in the analytics.
Why your brand, website and social drift apart.
Nobody decides to have an inconsistent brand. It happens by procurement, one well-meaning vendor at a time.